Malpaso 2.0
Malpaso Ediciones is a fiction, non-fiction and music publishing company born in 2013 with a carefree character.
Lapiscina intervention
Objective
Months before the launch of the first book, it is necessary to include and position the brand on digital platforms.
Lapiscina intervention
Solution
- Social Media Consulting
- Community Manager
- Graphic design and copy
- Management and generation of Facebook Ads
Lapiscina intervention
Result
Achievement of all the objectives marked:
- More than 10.000 “fans” in 6 months in Facebook
- More than 3.000 followers in Twitter
- Organic positioning
- High level of users engagment
